Cassandra

  • Why downgrading is the new upgrade in the wardrobe space
    July 18, 2018
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    Whilst social media influencers still have a part to play in helping young consumers discover what’s en vogue, their stars are visibly waning as upgraded wardrobes mean having less, rather than more.

    Cutting back on the number of pieces they...

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  • digital detox Digital Detox in a 24/7 World
    July 10, 2018
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    In a 24/7 world, Ys and Zs are well-informed in the art of self-care and willing to spend money to take back control.

    Everywhere are opportunities to improve ourselves. A mattress that monitors sleep, toothbrushes that educate kids to better...

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  • Watch and learn: Educational institutions teach the next generation in innovative ways.
    May 10, 2018
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    With educational institutions trying to keep up in a constantly changing market environment, big brands are seizing the opportunity to teach the next generation in innovative ways. 

    Today’s youth are increasingly using self-directed forms of education, YouTube leading the way...

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  • Exertainment: Entertainment with benefits Exertainment: Entertainment with benefits
    April 22, 2018
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    With modern youth blurring the boundary between exercise and entertainment, health and wellness brands need to put down the dumb bells and pick up the glow sticks.  

    Today’s youth are joining the dots between exercise and entertainment, creating unique social...

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