Customer Acquisition

Understanding customer acquisition and the ways customers make decisions is the first step to creating programmes that target, capture, and qualify your audience so they will join your brand. From evaluating brand messaging to pricing, communication to channel effectiveness, our insight and analysis is focused on driving strategies to attract, engage, and convert your prospects into long-term valuable customers.

 

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Recent Insights

  • Persistently Consistent: 5 Steps to a More Consistent...

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  • Highlights from Our 14th Annual Customer Experience Conference

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  • Mapping the Customer Journey to Drive Product Take-up

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  • An Introduction to ORC International’s Customer-Centric Culture Tool

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