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  • Art of Storytelling
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    We’re excited to announce the theme of the month for May: storytelling. We'll be examining the power of storytelling in business and how it can motivate leaders and teams. To learn more, have a look at our Art of Storytelling...

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  • Building a customer-centric business: What three things do successful organisations have in...
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    By 2021, global spend on customer experience is expected to reach $13 billion. To understand what a successful customer experience strategy looks like, we recently surveyed 1000 organisations and found that those who put “true experiences” at the center of...

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  • Exertainment: Entertainment with benefits
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    With modern youth blurring the boundary between exercise and entertainment, health and wellness brands need to put down the dumb bells and pick up the glow sticks.  

    Today’s youth are joining the dots between exercise and entertainment, creating unique social...

    Brand

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  • Surfing the Chinese wave: Who benefits most from the rise of the...
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    After decades of robust growth, China is facing a slowdown. This year is no exception, and Chinese growth is expected to slow to 6.5% from 6.9% last year. However, this isn’t exactly bad news for the growth of the Chinese consumer;...

    Customer

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  • A Connected World
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    The average smartphone user now spends five hours a day on their mobile device. Constant connectivity and instant gratification have become the new normal. As a result, consumers expect to be constantly connected with everyone and everything that they...

    Brand, market research, Strategy

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  • Competitive Intelligence Strategy in 4 Simple Steps
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    Wouldn’t it be great if all of your closest competitors sat down in a room on a monthly basis and told you everything about their businesses?

    Unfortunately, that’s never going to happen. You’re also never going to have your competitors...

    Strategy

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  • Persistently Consistent: 5 Steps to a More Consistent Customer Experience
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    As a species humans hate surprises. The unknown is the central source of fear and anxiety. Where will I go to school?  What will interest rates do?  Will I get that job I want?  When will Starbucks have Pumpkin...

    Customer

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