ORC in the News

  • To Succeed in the Asia Pacific, You Have To Do This

    - In his recent interview with PCMA Global, Bhavya Sehgal addressed some critical factors for businesses who are seeking success in the APAC region.

    One of the crucial things that anyone interested in doing business in the Asia-Pacific (APAC) region should understand, according to APAC strategy and innovation expert Bhavya...

  • Ana Mackay-Sim Appointed Chief Marketing Officer at ORC International

    Marketing Veteran Tasked with Overseeing ORC's Global Brand and Revenue-Building Marketing Initiatives

    NEW YORK, NY--(Marketwired - February 02, 2017) - Global business intelligence firm ORC International, part of Engine Group, today announced the appointment of Ana Mackay-Sim to Chief Marketing Officer. Effective immediately, she will be reporting directly to both Tom...

  • Smart Employer Branding Looks Beyond Talent Attraction

    Followed by the launch of ORC’s new Employer Branding offering in last December, our Regional Employee Engagement expert – Wendy McInnes and Australian Managing Director for Consumer and Commercial – Ben Pilkington were interviewed by Shortlist Media to share their thoughts on the development of a successful Employer Branding...

  • Advertising Helps Indigenous Smokers to Quit

    A significant portion of Aboriginal and Torres Strait Islander smokers have taken action to quit smoking after seeing the Don’t Make Smokes Your Story advertising campaign.

    Assistant Minister for Rural Health, Dr David Gillespie, said an independent evaluation of the campaign by ORC International found that it had generated high...

  • High School Kids Probably Know More About Nutrition Than You Do

    The Center for Accountability in Science and the business research firm ORC International recently surveyed 1,024 adults to assess basic nutrition knowledge with 10 questions about topics from sugar and superfoods to genetically modified organisms.

    CAS considers the test to be on par with a high school level health class, but less than...