ORC in the News

  • Shorter, More Frequent Trips Gain Popularity Among International Travelers, and Traveling with Cash Can Cause Anxiety, According to Visa Study

    SAN FRANCISCO & SINGAPORE--Visa (NYSE: V) announced the findings of the payment network’s comprehensive look at travel and tourism in 2017. Visa’s Global Travel Intentions (GTI) Study highlights various parts of the travelers’ journey and found a key motivator for travel is stress relief. The Study also uncovered certain aspects of travel...

  • To Succeed in the Asia Pacific, You Have To Do This

    - In his recent interview with PCMA Global, Bhavya Sehgal addressed some critical factors for businesses who are seeking success in the APAC region.

    One of the crucial things that anyone interested in doing business in the Asia-Pacific (APAC) region should understand, according to APAC strategy and innovation expert Bhavya...

  • Ana Mackay-Sim Appointed Chief Marketing Officer at ORC International

    Marketing Veteran Tasked with Overseeing ORC's Global Brand and Revenue-Building Marketing Initiatives

    NEW YORK, NY--(Marketwired - February 02, 2017) - Global business intelligence firm ORC International, part of Engine Group, today announced the appointment of Ana Mackay-Sim to Chief Marketing Officer. Effective immediately, she will be reporting directly to both Tom...

  • Smart Employer Branding Looks Beyond Talent Attraction

    Followed by the launch of ORC’s new Employer Branding offering in last December, our Regional Employee Engagement expert – Wendy McInnes and Australian Managing Director for Consumer and Commercial – Ben Pilkington were interviewed by Shortlist Media to share their thoughts on the development of a successful Employer Branding...

  • Advertising Helps Indigenous Smokers to Quit

    A significant portion of Aboriginal and Torres Strait Islander smokers have taken action to quit smoking after seeing the Don’t Make Smokes Your Story advertising campaign.

    Assistant Minister for Rural Health, Dr David Gillespie, said an independent evaluation of the campaign by ORC International found that it had generated high...