June 26 at 08:30 AM to 10:00 AM
Huone Clarke Quay, 3D River Valley Road #03-01, Singapore 

– Connecting CX measures to business impact

In the era of Big Data, we are flooded with more and more information and we recognise its potential to create more powerful customer experiences. Yet, few are making meaningful progress.

To improve, we need to look further than the CX scores and bring together all the parts of the business that a customer engages with.
Join us at our next Masterclass and walk away with practical tips on how to realise the potential of data to excel in CX, and how to identify and implement quick wins that can yield impactful results.

Key topics:

1. The future of customer journey. Create a 360 degree perspective of your customer by bringing online and offline environments together; 

2. Measures that matter. Connect disparate and often incompatible data sources to showcase impact and drive action;

​3. Mobilise and focus. Frame the data within a meaningful narrative, be it to improve loyalty, acquisition, and overall lifetime value.

This masterclass will also be hosted in Hong Kong and Australia.