July 26
Hong Kong



Thursday, 26th July


The Hub (1/F., Fortune Building, 150-158 Lockhart Road, Wanchai)


An exclusive lunch discussion around young consumers’ perspectives on global culture and implications for brands today and strategies for tomorrow.


  • Insights and trends emerging in Asia and how your brand can create a (culture-proof) passion point strategy
  • Global brand’s perspective on how businesses can use these trends to stay ahead of game
  • Youth marketing expert’s view on how businesses can meaningfully connect with the next generation
  • Gen Z reveal their aspirations, habits and how they like to engage with brands