June 28

Alena Rossini, ORC International’s Managing Director of South East Asia recently presented, at an exclusive event for senior marketers, her view on future trends of content marketing and how technology plays a part in personalized communications. 

– Content marketing – what it means to brands, media and agencies respectively?

– Constructing synergy between your content and your scattered channels

– The rise of content intelligence – how automation and AI build the path to personalization at scale

– New approaches to content assets optimization and content planning


Connect with Alena on LinkedIn