July 3

July 3rd, Tuesday
11:00am – 1:00pm

Supernormal, 180 Flinders Lane, Melbourne VIC 3000 (Lunch included)


In the era of Big Data, we are flooded with more and more information and we recognise its potential to create more powerful customer experiences. Yet, few are making meaningful progress.

To improve, we need to look further than the CX scores and bring together all the parts of the business that a customer engages with.
Join us at our next Masterclass and walk away with practical tips on how to realise the potential of data to excel in CX, and how to identify and implement quick wins that can yield impactful results.

Key topics:

• The future of customer journey. Create a 360 degree perspective of your customer by bringing online and offline environments together; 

​• Measures that matter. Connect disparate and often incompatible data sources to showcase impact and drive action;

​• Mobilise and focus. Frame the data within a meaningful narrative, be it to improve loyalty, acquisition, and overall lifetime value.

This masterclass will also be hosted in Singapore and Hong Kong.