market research

  • mobile-phenomenon Getting Feedback in the Moment – the Mobile Phenomenon
    November 22, 2016
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    With 2.6 billion smartphone subscriptions across the world, the mobile channel offers us brand new possibilities for capturing feedback in the moment. So, what new value can mobile research offer you?

    When you seek feedback via a mobile, it gives...

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  • problem solving-clock The “55” to “5” Rule
    August 11, 2016
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    If I had an hour to solve an insurmountable problem I’d spend 55 minutes thinking about different solutions. Yes, you read it right – I would not think of the problem but think of solutions instead!

    Idea in brief: This post...

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  • digital transformation Three Key Elements to Realize Digital Transformation
    May 9, 2016
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    It is naïve to ask “how to digitize my offer” – the era of making the change from analogue to digital is over. We are in the era of how you can cope with the rate of digitization and...

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  • Organisational Deficiency Mending a Common Organisational Deficiency – A Meeting to Review your Meetings
    January 13, 2016
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    It is human not to question the impact of a behavior that has become a routine. That is one of the reasons why I am not surprised that the efficacy of meetings (common business routine) is rarely scrutinized.  On...

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  • Data Analysts Q: How many data analysts does it take to change a light...
    November 15, 2015
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    In a recent study, 29 teams of statistical experts were asked to answer a correlation question based on a single dataset. Twenty of them found a statistically significant correlation; nine did not. And within that 20, the findings varied...

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  • Vision for a Bright Future Enabling a Bright New Future for Market Research
    October 25, 2015
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    A recent article in the Asia Research quarterly reports a fall in optimism for the opportunities market research has to offer. “Most pessimistic are researchers working in one of the big 4 global firms” - it reports (source: 2015...

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