market research

  • 4 Ways to Future Proof Your Business in 2019
    December 17, 2018
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    2018 has been quite the year. If there’s one thing we’ve learned, it’s that consumer behaviour, and the brand-consumer dynamic is both changing faster and more dramatically than ever before.

    It follows, then, that over half of business leaders today...

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  • Programmatic Trends: 3 Reasons Video Ad CPM Rates Are Shifting
    November 27, 2018
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    Historically, video ad CPM rates have increased and always been much higher than other ad formats, such as standard display ads. In fact, desktop pre-roll video advertising has steadily increased for several years, with prices ranging anywhere from $12-$28....

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  • Digital Asia – Metamorphosis of Modern Asian Consumers
    November 5, 2018
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    5 New Realities of Today’s And Tomorrow’s Asian Consumers

    Asian economies are growing faster than anywhere else in the world.  Today's and tomorrow's Asian consumers are increasingly adaptive and accustomed to changes.  Fearlessly and sometimes ruthlessly moving forward, modern Asian...

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  • The Global Culture Forecast
    August 23, 2018
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    Discover modern youth’s emerging taste, preferences, and habits across popular culture, and key opportunities for brands to engage with young consumers around the world.

    Cassandra has launched a new global report, and it’s our biggest yet. With young people surveyed...

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  • connected world A Connected World
    March 1, 2018
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    The average smartphone user now spends five hours a day on their mobile device. Constant connectivity and instant gratification have become the new normal. As a result, consumers expect to be constantly connected with everyone and everything that they...

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  • mobile-phenomenon Getting Feedback in the Moment – the Mobile Phenomenon
    November 22, 2016
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    With 2.6 billion smartphone subscriptions across the world, the mobile channel offers us brand new possibilities for capturing feedback in the moment. So, what new value can mobile research offer you?

    When you seek feedback via a mobile, it gives...

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  • problem solving-clock The “55” to “5” Rule
    August 11, 2016
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    If I had an hour to solve an insurmountable problem I’d spend 55 minutes thinking about different solutions. Yes, you read it right – I would not think of the problem but think of solutions instead!

    Idea in brief: This post...

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  • digital transformation Three Key Elements to Realize Digital Transformation
    May 9, 2016
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    It is naïve to ask “how to digitize my offer” – the era of making the change from analogue to digital is over. We are in the era of how you can cope with the rate of digitization and...

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  • Organisational Deficiency Mending a Common Organisational Deficiency – A Meeting to Review your Meetings
    January 13, 2016
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    It is human not to question the impact of a behavior that has become a routine. That is one of the reasons why I am not surprised that the efficacy of meetings (common business routine) is rarely scrutinized.  On...

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  • Data Analysts Q: How many data analysts does it take to change a light...
    November 15, 2015
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    In a recent study, 29 teams of statistical experts were asked to answer a correlation question based on a single dataset. Twenty of them found a statistically significant correlation; nine did not. And within that 20, the findings varied...

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