EMX

  • Programmatic Trends: 3 Reasons Video Ad CPM Rates Are Shifting
    November 27, 2018
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    Historically, video ad CPM rates have increased and always been much higher than other ad formats, such as standard display ads. In fact, desktop pre-roll video advertising has steadily increased for several years, with prices ranging anywhere from $12-$28....

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  • As More Money Pours Into Programmatic, How is it Being Spent?
    November 19, 2018
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    Transparency, quality, ad tax. Anyone working in the programmatic pond today knows the open exchange is riddled with challenges. Yet, from 2017 to 2018, AU investments in programmatic have increased by $1 billion (AUD), with a projected annual spend...

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