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  • 4 Ways to Future Proof Your Business in 2019
    December 17, 2018
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    2018 has been quite the year. If there’s one thing we’ve learned, it’s that consumer behaviour, and the brand-consumer dynamic is both changing faster and more dramatically than ever before.

    It follows, then, that over half of business leaders today...

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  • The 4000-year Old Secret to Business Success
    December 17, 2018
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    Stories have been entertaining, informing, educating and inspiring us for generations. And a good story, well told, can be the most powerful tool you have in business. 

    Stories form the fabric of our lives. We’ve been sharing stories with each other...

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  • The City of the Future is Closer Than You Think
    December 17, 2018
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    Imagine if your city could detect traffic congestion and give you alternate routes while you’re in your car? A city where parking meters communicate with your mobile app to tell you where available parking is located, where sanitation workers know which garbage receptacles are...

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  • Demographics Are So 2018. Culturegraphics Are The Future.
    December 17, 2018
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    To the modern young person, gender is fluid, age is just a number, and culture is global not local, which means demographics actually tell us very little about them as consumers. This is a new era of target marketing....

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  • The Connected Consumer: Are you Future Ready?
    December 17, 2018
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    Today’s consumers are connected like never before, and when consumers are connected they’re empowered — empowered in voice and in choice.

    This means they can and will use their voices to advocate for or against your brand, with potentially damaging...

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  • Programmatic Trends: 3 Reasons Video Ad CPM Rates Are Shifting
    November 27, 2018
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    Historically, video ad CPM rates have increased and always been much higher than other ad formats, such as standard display ads. In fact, desktop pre-roll video advertising has steadily increased for several years, with prices ranging anywhere from $12-$28....

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  • As More Money Pours Into Programmatic, How is it Being Spent?
    November 19, 2018
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    Transparency, quality, ad tax. Anyone working in the programmatic pond today knows the open exchange is riddled with challenges. Yet, from 2017 to 2018, AU investments in programmatic have increased by $1 billion (AUD), with a projected annual spend...

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  • Digital Asia – Metamorphosis of Modern Asian Consumers
    November 5, 2018
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    5 New Realities of Today’s And Tomorrow’s Asian Consumers

    Asian economies are growing faster than anywhere else in the world.  Today's and tomorrow's Asian consumers are increasingly adaptive and accustomed to changes.  Fearlessly and sometimes ruthlessly moving forward, modern Asian...

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  • Engaging with young people through popular culture, content is king where trends...
    September 6, 2018
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    Cassandra has launched a new global report, and it’s our biggest yet. With young people surveyed across 16 countries around the world, the Global Culture Forecast addresses what popular culture means and how brands can engage in the cultural conversation.

    Consumption of foreign...

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  • Time is the New Currency: Are you in Debt to your Customer?
    August 9, 2018
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    In the age of the internet, our lives are more connected than ever before, but with this connection comes a new expectation that every interaction and transaction will happen when we need it to happen. And in many cases...

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