Customer

  • With 96% of global youth considering music to be important to their...
    October 15, 2018
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    With 96% of global youth considering music to be important to their lives, and nearly 4 in 10 saying they can’t live without music, how important are music trends for brands who want to make an impact in the...

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  • Engaging with young people through popular culture, content is king where trends...
    September 6, 2018
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    Cassandra has launched a new global report, and it’s our biggest yet. With young people surveyed across 16 countries around the world, the Global Culture Forecast addresses what popular culture means and how brands can engage in the cultural conversation.

    Consumption of foreign...

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  • Time is the New Currency: Are you in Debt to your Customer?
    August 9, 2018
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    In the age of the internet, our lives are more connected than ever before, but with this connection comes a new expectation that every interaction and transaction will happen when we need it to happen. And in many cases...

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  • Updating what it means to be a modern male
    July 31, 2018
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    As societal shifts attempt to close the gender gap, how brands address the ‘modern male’ should be shifting too.

    In response to a closing gender gap and recent societal shifts, young men are updating what it means to be a...

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  • digital detox Digital Detox in a 24/7 World
    July 10, 2018
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    In a 24/7 world, Ys and Zs are well-informed in the art of self-care and willing to spend money to take back control.

    Everywhere are opportunities to improve ourselves. A mattress that monitors sleep, toothbrushes that educate kids to better...

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  • A bitter pill to swallow
    June 7, 2018
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    Each year Australians spend around $2 billion on complementary and alternative medicine (CAM), but less than half of those who do choose not to discuss it with their doctors. Where it used to be viewed as innovative, now the...

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  • Watch and learn: Educational institutions teach the next generation in innovative ways.
    May 10, 2018
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    With educational institutions trying to keep up in a constantly changing market environment, big brands are seizing the opportunity to teach the next generation in innovative ways. 

    Today’s youth are increasingly using self-directed forms of education, YouTube leading the way...

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  • Art of Storytelling
    May 2, 2018
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    We’re excited to announce the theme of the month for May: storytelling. We'll be examining the power of storytelling in business and how it can motivate leaders and teams. To learn more, have a look at our Art of Storytelling...

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  • Customer-centric Building a customer-centric business: What three things do successful organisations have in...
    April 29, 2018
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    By 2021, global spend on customer experience is expected to reach $13 billion. To understand what a successful customer experience strategy looks like, we recently surveyed 1000 organisations and found that those who put “true experiences” at the center of...

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  • Chinese middle class Surfing the Chinese wave: Who benefits most from the rise of the...
    April 16, 2018
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    After decades of robust growth, China is facing a slowdown. This year is no exception, and Chinese growth is expected to slow to 6.5% from 6.9% last year. However, this isn’t exactly bad news for the growth of the Chinese consumer;...

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