Customer

  • Programmatic Trends: 3 Reasons Video Ad CPM Rates Are Shifting
    November 27, 2018
    0

    Historically, video ad CPM rates have increased and always been much higher than other ad formats, such as standard display ads. In fact, desktop pre-roll video advertising has steadily increased for several years, with prices ranging anywhere from $12-$28....

    More
  • As More Money Pours Into Programmatic, How is it Being Spent?
    November 19, 2018
    0

    Transparency, quality, ad tax. Anyone working in the programmatic pond today knows the open exchange is riddled with challenges. Yet, from 2017 to 2018, AU investments in programmatic have increased by $1 billion (AUD), with a projected annual spend...

    More
  • Digital Asia – Metamorphosis of Modern Asian Consumers
    November 5, 2018
    0

    5 New Realities of Today’s And Tomorrow’s Asian Consumers

    Asian economies are growing faster than anywhere else in the world.  Today's and tomorrow's Asian consumers are increasingly adaptive and accustomed to changes.  Fearlessly and sometimes ruthlessly moving forward, modern Asian...

    More
  • Engaging with young people through popular culture, content is king where trends...
    September 6, 2018
    0

    Cassandra has launched a new global report, and it’s our biggest yet. With young people surveyed across 16 countries around the world, the Global Culture Forecast addresses what popular culture means and how brands can engage in the cultural conversation.

    Consumption of foreign...

    More
  • Time is the New Currency: Are you in Debt to your Customer?
    August 9, 2018
    0

    In the age of the internet, our lives are more connected than ever before, but with this connection comes a new expectation that every interaction and transaction will happen when we need it to happen. And in many cases...

    More
  • Updating what it means to be a modern male
    July 31, 2018
    0

    As societal shifts attempt to close the gender gap, how brands address the ‘modern male’ should be shifting too.

    In response to a closing gender gap and recent societal shifts, young men are updating what it means to be a...

    More
  • digital detox Digital Detox in a 24/7 World
    July 10, 2018
    0

    In a 24/7 world, Ys and Zs are well-informed in the art of self-care and willing to spend money to take back control.

    Everywhere are opportunities to improve ourselves. A mattress that monitors sleep, toothbrushes that educate kids to better...

    More
  • A bitter pill to swallow
    June 7, 2018
    0

    Each year Australians spend around $2 billion on complementary and alternative medicine (CAM), but less than half of those who do choose not to discuss it with their doctors. Where it used to be viewed as innovative, now the...

    More
  • Watch and learn: Educational institutions teach the next generation in innovative ways.
    May 10, 2018
    0

    With educational institutions trying to keep up in a constantly changing market environment, big brands are seizing the opportunity to teach the next generation in innovative ways. 

    Today’s youth are increasingly using self-directed forms of education, YouTube leading the way...

    More
  • Art of Storytelling
    May 2, 2018
    0

    We’re excited to announce the theme of the month for May: storytelling. We'll be examining the power of storytelling in business and how it can motivate leaders and teams. To learn more, have a look at our Art of Storytelling...

    More