Cassandra

  • 4 Ways to Future Proof Your Business in 2019
    December 17, 2018
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    2018 has been quite the year. If there’s one thing we’ve learned, it’s that consumer behaviour, and the brand-consumer dynamic is both changing faster and more dramatically than ever before.

    It follows, then, that over half of business leaders today...

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  • Demographics Are So 2018. Culturegraphics Are The Future.
    December 17, 2018
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    To the modern young person, gender is fluid, age is just a number, and culture is global not local, which means demographics actually tell us very little about them as consumers. This is a new era of target marketing....

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  • With 96% of global youth considering music to be important to their...
    October 15, 2018
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    With 96% of global youth considering music to be important to their lives, and nearly 4 in 10 saying they can’t live without music, how important are music trends for brands who want to make an impact in the...

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  • Engaging with young people through popular culture, content is king where trends...
    September 6, 2018
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    Cassandra has launched a new global report, and it’s our biggest yet. With young people surveyed across 16 countries around the world, the Global Culture Forecast addresses what popular culture means and how brands can engage in the cultural conversation.

    Consumption of foreign...

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  • The Global Culture Forecast
    August 23, 2018
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    Discover modern youth’s emerging taste, preferences, and habits across popular culture, and key opportunities for brands to engage with young consumers around the world.

    Cassandra has launched a new global report, and it’s our biggest yet. With young people surveyed...

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  • Time is the New Currency: Are you in Debt to your Customer?
    August 9, 2018
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    In the age of the internet, our lives are more connected than ever before, but with this connection comes a new expectation that every interaction and transaction will happen when we need it to happen. And in many cases...

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  • Updating what it means to be a modern male
    July 31, 2018
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    As societal shifts attempt to close the gender gap, how brands address the ‘modern male’ should be shifting too.

    In response to a closing gender gap and recent societal shifts, young men are updating what it means to be a...

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  • Why downgrading is the new upgrade in the wardrobe space
    July 18, 2018
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    Whilst social media influencers still have a part to play in helping young consumers discover what’s en vogue, their stars are visibly waning as upgraded wardrobes mean having less, rather than more.

    Cutting back on the number of pieces they...

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  • digital detox Digital Detox in a 24/7 World
    July 10, 2018
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    In a 24/7 world, Ys and Zs are well-informed in the art of self-care and willing to spend money to take back control.

    Everywhere are opportunities to improve ourselves. A mattress that monitors sleep, toothbrushes that educate kids to better...

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  • meaningful work Achieving Meaningful Work in the Era of Technological Disruption
    June 14, 2018
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    By Ben Oxenham, Research Director – Employee Research, ORC International

    First published in the May 2018 edition of Hong Kong Institute of Human Resources Management Journal

    As technology, the gig economy and automation weave themselves...

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