Brand

  • Engaging with young people through popular culture, content is king where trends...
    September 6, 2018
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    Cassandra has launched a new global report, and it’s our biggest yet. With young people surveyed across 16 countries around the world, the Global Culture Forecast addresses what popular culture means and how brands can engage in the cultural conversation.

    Consumption of foreign...

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  • The Global Culture Forecast
    August 23, 2018
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    Discover modern youth’s emerging taste, preferences, and habits across popular culture, and key opportunities for brands to engage with young consumers around the world.

    Cassandra has launched a new global report, and it’s our biggest yet. With young people surveyed...

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  • digital detox Digital Detox in a 24/7 World
    July 10, 2018
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    In a 24/7 world, Ys and Zs are well-informed in the art of self-care and willing to spend money to take back control.

    Everywhere are opportunities to improve ourselves. A mattress that monitors sleep, toothbrushes that educate kids to better...

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  • personal care products getting personal This time it’s personal
    May 22, 2018
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    Beauty brands are getting granular. How customisation is changing the face of the consumer industry and why brands need to get smart.

    Having your personal care products tailored used to be an option only for the rich and famous. But...

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  • Exertainment: Entertainment with benefits Exertainment: Entertainment with benefits
    April 22, 2018
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    With modern youth blurring the boundary between exercise and entertainment, health and wellness brands need to put down the dumb bells and pick up the glow sticks.  

    Today’s youth are joining the dots between exercise and entertainment, creating unique social...

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  • connected world A Connected World
    March 1, 2018
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    The average smartphone user now spends five hours a day on their mobile device. Constant connectivity and instant gratification have become the new normal. As a result, consumers expect to be constantly connected with everyone and everything that they...

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  • Is it the End of Major Brands as We Know Them Is it the End of Major Brands as We Know Them?
    March 29, 2016
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    Major packaged food brands lost $4 billion in market share in 2014-2015 as shoppers shifted to fresh and organic alternatives. But this is not just about foods.  Across categories, both fast and slow moving, and across products and even...

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  • alcoholic beverage Brand Survival in the Alcoholic Beverage Market
    August 1, 2015
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    How do Alcoholic Beverage Brands Survive with Increased Competition and Rapidly Changing Consumer Preferences?

    From 2010 to 2013, there was more than a 50% increase in product renovations and new product launches across beer, spirits and wines. With so much...

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