Brand

  • Is it the End of Major Brands as We Know Them Is it the End of Major Brands as We Know Them?
    March 29, 2016
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    Major packaged food brands lost $4 billion in market share in 2014-2015 as shoppers shifted to fresh and organic alternatives. But this is not just about foods.  Across categories, both fast and slow moving, and across products and even...

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  • alcoholic beverage Brand Survival in the Alcoholic Beverage Market
    August 1, 2015
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    How do Alcoholic Beverage Brands Survive with Increased Competition and Rapidly Changing Consumer Preferences?

    From 2010 to 2013, there was more than a 50% increase in product renovations and new product launches across beer, spirits and wines. With so much...

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