• Engaging with young people through popular culture, content is king where trends...
    September 6, 2018
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    Cassandra has launched a new global report, and it’s our biggest yet. With young people surveyed across 16 countries around the world, the Global Culture Forecast addresses what popular culture means and how brands can engage in the cultural conversation.

    Consumption of foreign...

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  • The Global Culture Forecast
    August 23, 2018
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    Discover modern youth’s emerging taste, preferences, and habits across popular culture, and key opportunities for brands to engage with young consumers around the world.

    Cassandra has launched a new global report, and it’s our biggest yet. With young people surveyed...

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  • Time is the New Currency: Are you in Debt to your Customer?
    August 9, 2018
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    In the age of the internet, our lives are more connected than ever before, but with this connection comes a new expectation that every interaction and transaction will happen when we need it to happen. And in many cases...

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  • Updating what it means to be a modern male
    July 31, 2018
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    As societal shifts attempt to close the gender gap, how brands address the ‘modern male’ should be shifting too.

    In response to a closing gender gap and recent societal shifts, young men are updating what it means to be a...

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  • Why downgrading is the new upgrade in the wardrobe space
    July 18, 2018
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    Whilst social media influencers still have a part to play in helping young consumers discover what’s en vogue, their stars are visibly waning as upgraded wardrobes mean having less, rather than more.

    Cutting back on the number of pieces they...

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  • digital detox Digital Detox in a 24/7 World
    July 10, 2018
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    In a 24/7 world, Ys and Zs are well-informed in the art of self-care and willing to spend money to take back control.

    Everywhere are opportunities to improve ourselves. A mattress that monitors sleep, toothbrushes that educate kids to better...

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  • meaningful work Achieving Meaningful Work in the Era of Technological Disruption
    June 14, 2018
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    By Ben Oxenham, Research Director – Employee Research, ORC International

    First published in the May 2018 edition of Hong Kong Institute of Human Resources Management Journal

    As technology, the gig economy and automation weave themselves...

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  • A bitter pill to swallow
    June 7, 2018
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    Each year Australians spend around $2 billion on complementary and alternative medicine (CAM), but less than half of those who do choose not to discuss it with their doctors. Where it used to be viewed as innovative, now the...

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  • personal care products getting personal This time it’s personal
    May 22, 2018
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    Beauty brands are getting granular. How customisation is changing the face of the consumer industry and why brands need to get smart.

    Having your personal care products tailored used to be an option only for the rich and famous. But...

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  • Watch and learn: Educational institutions teach the next generation in innovative ways.
    May 10, 2018
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    With educational institutions trying to keep up in a constantly changing market environment, big brands are seizing the opportunity to teach the next generation in innovative ways. 

    Today’s youth are increasingly using self-directed forms of education, YouTube leading the way...

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