• personal care products getting personal This time it’s personal
    May 22, 2018
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    Beauty brands are getting granular. How customisation is changing the face of the consumer industry and why brands need to get smart.

    Having your personal care products tailored used to be an option only for the rich and famous. But...

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  • WATCH AND LEARN: Educational institutions teach the next generation in innnovative ways.
    May 10, 2018
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    With educational institutions trying to keep up in a constantly changing market environment, big brands are seizing the opportunity to teach the next generation in innovative ways. 

    Today’s youth are increasingly using self-directed forms of education, YouTube leading the way...

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  • Art of Storytelling
    May 2, 2018
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    We’re excited to announce the theme of the month for May: storytelling. We'll be examining the power of storytelling in business and how it can motivate leaders and teams. To learn more, have a look at our Art of Storytelling...

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  • Customer-centric Building a customer-centric business: What three things do successful organisations have in...
    April 29, 2018
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    By 2021, global spend on customer experience is expected to reach $13 billion. To understand what a successful customer experience strategy looks like, we recently surveyed 1000 organisations and found that those who put “true experiences” at the center of...

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  • Exertainment: Entertainment with benefits Exertainment: Entertainment with benefits
    April 22, 2018
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    With modern youth blurring the boundary between exercise and entertainment, health and wellness brands need to put down the dumb bells and pick up the glow sticks.  

    Today’s youth are joining the dots between exercise and entertainment, creating unique social...

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  • Chinese middle class Surfing the Chinese wave: Who benefits most from the rise of the...
    April 16, 2018
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    After decades of robust growth, China is facing a slowdown. This year is no exception, and Chinese growth is expected to slow to 6.5% from 6.9% last year. However, this isn’t exactly bad news for the growth of the Chinese consumer;...

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  • connected world A Connected World
    March 1, 2018
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    The average smartphone user now spends five hours a day on their mobile device. Constant connectivity and instant gratification have become the new normal. As a result, consumers expect to be constantly connected with everyone and everything that they...

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  • Competitive Intelligence Strategy Competitive Intelligence Strategy in 4 Simple Steps
    February 13, 2018
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    Wouldn’t it be great if all of your closest competitors sat down in a room on a monthly basis and told you everything about their businesses?

    Unfortunately, that’s never going to happen. You’re also never going to have your competitors...

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  • Consistent Customer Experience Persistently Consistent: 5 Steps to a More Consistent Customer Experience
    September 19, 2017
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    As a species humans hate surprises. The unknown is the central source of fear and anxiety. Where will I go to school?  What will interest rates do?  Will I get that job I want?  When will Starbucks have Pumpkin...

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  • successful change 5 Simple Ways to Make Successful Change Happen
    August 20, 2017
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    People say a lot of things about change…

    “Change is hard.”

    “Change is constant.”

    “Change is inevitable.”

    We can all agree that making change happen can be a challenging and difficult process, but at the end of the day it is something that...

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