November 2018

  • Programmatic Trends: 3 Reasons Video Ad CPM Rates Are Shifting
    November 27, 2018
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    Historically, video ad CPM rates have increased and always been much higher than other ad formats, such as standard display ads. In fact, desktop pre-roll video advertising has steadily increased for several years, with prices ranging anywhere from $12-$28....

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  • As More Money Pours Into Programmatic, How is it Being Spent?
    November 19, 2018
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    Transparency, quality, ad tax. Anyone working in the programmatic pond today knows the open exchange is riddled with challenges. Yet, from 2017 to 2018, AU investments in programmatic have increased by $1 billion (AUD), with a projected annual spend...

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  • Digital Asia – Metamorphosis of Modern Asian Consumers
    November 5, 2018
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    5 New Realities of Today’s And Tomorrow’s Asian Consumers

    Asian economies are growing faster than anywhere else in the world.  Today's and tomorrow's Asian consumers are increasingly adaptive and accustomed to changes.  Fearlessly and sometimes ruthlessly moving forward, modern Asian...

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